Helping All Employees Bring Their Full Selves to Work

B The Change Weekly: June 11, 2021

B The Change
B The Change

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(Photo by Patrick Fore on Unsplash)

Delivered on Fridays, B The Change Weekly delivers the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B The Change team alongside insight and context on the stories we share here on Medium. Below is our latest roundup. To receive these insights directly in your inbox, sign up for B The Change Weekly today. Now on to the good stuff:

In working for a more inclusive and equitable economy, Certified B Corporations put in consistent effort to make all people feel welcome and supported. During Pride Month, B Corps can listen to, learn from, and celebrate the LGBTQ+ community while acknowledging the work that remains to create workplaces and communities that are equitable and inclusive for all.

This week’s articles share how the B Corp community can shape an economy that acknowledges, values, and celebrates our individual differences.

Encouraging a Self-Love Uprising

Pride Month serves as a time to lift the modern movement for LGBTQ+ rights, but B Corps work throughout the year to create companies where employees can bring their full selves to work and build communities where all consumers can feel welcome and supported. Check out this Q&A to learn how The Body Shop shows its support for the LGBTQ+ community — through a self-love movement, petition drives, and other initiatives — and advocates for long-term change so that all communities are more inclusive.

Creating LGBTQ+ Inclusive Marketing Campaigns

Representation in corporate marketing for the LGBTQ+ community — who hold $3.7 trillion in purchasing power — has plenty of room for improvement. On B The Change, Giselle Waters of B Corp Mad Fish Digital suggests ways to build inclusive marketing campaigns while avoiding “rainbow washing” by incorporating listening and specificity.

Sharing the Power Through Inclusive Leadership

At B Corp Sweet Livity, Founder Diana Marie Lee is building on years of community development work in diverse urban and rural areas to help people and organizations do their jobs to the fullest. This B The Change archive article highlights Sweet Livity’s leadership development and wellness programming for trans women of color and gender nonconforming people of color so they can create empowering spaces of their own.

Stay in the Know

Here’s your chance to catch up on recent articles:

B The Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.

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Published by B Lab & the community of B Corps to inform & inspire people who have a passion for using business as a force for good. Join at www.bthechange.com.